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|Title: ||STRATEGI PEMASARAN TELUR DALAM RANGKA MENINGKATKAN VOLUME PENJUALAN|
|Other Titles: ||STRATEGY OF EGG MARKETING IN ORDER TO IMPROVING SALE VOLUME|
|Authors: ||Septiandy, Muhammad Vrisky|
|Issue Date: ||19-Jun-2011|
|Abstract: ||Requirement of human being is also continued to expand along with expanding cultural it. But, demand for the accomplishment of requirement which increasing the which also more and more its multifarious and also its manner is existing product and also on the market shall no longger compare diametrical with the consumer earnings. Real earnings of society basically in the last few years this don t mount, there is some of natural is make-up of, its acceleration is uneven or fail with the the situation requirement demand
As for intention of this research for example to know the execution of strategy of product marketing and promotion in PT. Lawang Farm. and to know the relation of between strategy of product marketing and promotion to sale volume.
Research method is case study represent the circumstantial research regarding the case. Location choice conducted by purposive sampling namely election location from this research is conducted intentionally at PT. Lawang Farm. Data collected cover the data of sale and strategy which have been specified. Data intake use the direct interview technique with to superintendent of marketing and acting manager. Data analysed to use the analysis diskriptif to depict the marketing PT. Lawang Farm. and analyse qualitative that is analysis SAP, ETOP, and SWOT to analyse the pregnant environment of opportunity and threat and also to look for the strength and know the existing weakness in knowable company so that most appropriate marketing strategy with the company position.|
|Appears in Collections:||Minor Thesis|
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